If your golf course isnt booking reservations through a website, you need to get on this trend right now. Non-capital maintenance budgets exceeding $1 million are the norm among private facilities, with 59.2 percent expected to reach that total. Create automated event marketing campaigns and use dynamic pricing software that automatically updates pricing based on market conditions, customer demand, and remaining inventory. This way, your customers get a seamless experience, which leads to happier golfers and a happier bottom line. would do business with that company again. While emailing might be king in the golf industry, text messages on average receive a 90% open rate as opposed to 20% for emails and response rates are 7.5 times higher for text messages. On average, a returning customer spends 67% more than a new one. the only ones who can offer information and the possibility to sell their products 24/7 via their website, small pro shops now have the possibility of easily doing so. For further information, please refer to the US Census Bureau's Annual Services release, online at http://www.census.gov/services/. Our breakdown of finances and personnel provides a glimspe at the resources available to courses in 2020. And before you cry, Yeah, but COVID, its also 82 percent more than 2019. Its an area Bodenhamer said the organization is still exploring. Food vouchers work wonders if you have a snack bar or restaurant. Public golf courses can also easily introduce memberships at their facilities. Curious to see what golf ONLY would be! In 2008, the first grass golf course in Oman was opened, the Almouj Golf Course, which is situated in Muscat. By partnering with local nonprofits, your golf course can raise its venue profile in the community and build up a formidable reputation as a dependable fundraising partner. Generate more golf course revenue by maximizing your wedding business. Typically, golf courses make anywhere from a few hundred thousand dollars to more than five million dollars annually, according to Golf Cart Reports 2022 market report. Callaways 2021 financial report says the profit margin on clubs and balls is roughly 16.6 percent. You just have to take a look at the four main sources of revenue at your golf course: the pro shop, restaurant, green fees, and memberships. them with other items. We have been thrilled by the strong revenue growth and profitability, with both exceeding our initial expectations.. Off-Course Amenities . 2-3 stars 5. While these services may charge a price for the exposure, the return on investment of using these services is often worth it. Follow @OnTapGolf on Twitter for more golf news and updates! From a capital expenditure standpoint, public and semi-private golf courses should on average spend between 3% and 5% of total revenue on maintaining existing capital items. The Impact of COVID-19 on Golf 2) 2. And those sales will no doubt be at full retail (you dont want to be underselling your traditional retail partners) so all that lovely margin wont have to be shared with anyone. The following table and charts show the projected profit and loss for three years. Optimizing day-to-day course operations can help your venue save valuable time, increasing revenue potential. Explore our curated library and take your property to new heights. Unrated 18. Profitable golf courses are generally selling for six to eight times EBITDA, while courses that aren't profitable tend to sell at 0.8 to 1.4 times revenue. Automated email campaigns make your life easier, as a manager and continuously nurture your audience with relevant information. Customers earn a punch for each purchase they make and receive rewards as they accumulate punches. The rough tends to be on the lengthier side, while the wind seemingly always plays a factor, which makes this course quite treacherous. Selling golf by the hole is a great strategy as it allows your customers to determine how long they want to play, outside of the traditional confines of the 9 and 18 hole rounds. The first year we will have one time expenses in restoring the course and establishing our maintenance routines. Its just human nature. Reward members and supporters for encouraging new customers to visit your venue, cutting down on the cost of attracting new customers. Create better event networking opportunities while displaying your course's special event and meeting services. Experience our platform, Complete solution for virtual, in-person, and hybrid event success, Connecting planners to venues and vendors for remarkable events, Solutions for group and transient business, Engaging, interactive virtual experiences, Manage a preferred hotel program like a pro. However, if you present the purchase opportunity in front of them, the golfer might realize they need a new sleeve of balls and add them to their cart. Third-party marketplaces offer golf courses the opportunity to get their tee times in front of a wider audience. If it's to one day sell it to another party that wants to continue the golf operations, then maximizing net income is paramount. Jon Rahm (+650), 2018-winner Rory McIlroy (+900), defending champion Scottie Scheffler (+900), Max Homa (+1600), Xander Schauffele (+1600), Will Zalatoris (+1800), and Patrick Cantlay (+1800) are the current betting favorites at BetRivers Sportsbook. Thankfully, you can make your golf POS software do the work for you. With the recent and unforeseen increase in the popularity of golf, operators are no longer fighting to attract players to their facilities. Quicker Events and Courses 4) 4. Nothing wrong with that, but it is expensive as hell and not really golf. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The par-3s played as four of the six most-difficult holes in 2022. Almost , Arccos Gen3+ Sensors Improved Shot Tracking, We Tried It: Inesis High MOI Putter Review, 2021 full-year sales over $3.1 billion, nearly double 2020, 2022 sales expected to reach $3.8 billion. The new U.S. Open brand campaign, From Many, One was revealed at the USGAs annual meeting Feb. 29, 2020. If you dont already have one, add an e-commerce page to your golf courses website. When choosing your strategies, try to combine different departments of your facility as much as possible. There's great money to be made for a smart investor and operator, but be sure you know what you're getting into and what metrics to focus on. Design Philosophy From Female Golf Course Architects. The goal is to make sure your emails are timely, personalized, and hyper-relevant to the reader; they simply make sense when they arrive in your customers inbox at the right time. Millions of Dollars,Not Seasonally Adjusted, Frequency: Having your logo on hats and shirts that people are wearing is a huge opportunity to gain exposure and improve brand awareness. Highlight your event services, partner vendors, and venue at an open house event or wedding expo. For the first time, the U.S. Open has a 12-month campaign that isnt tied to a specific venue. Callaway opened nine Topgolf venues in 2021, including a 72-bay complex in Fort Meyers, Fla., in November. Some courses offer a driving range or professional lessons, for example, while others do not. Fairways: Bermuda-grass. Releases from U.S. Census Bureau, More Cross-selling and upselling are great strategies to maximize your revenue per customer by persuading golfers to buy supplemental products and services. Golf course revenue management, or knowing how to apply revenue management principles to a tee sheet, requires many things. Golfweekrecently caught up with Heather Daly-Donofrio, a former LPGA player and tour executive who leads the program. View Website. Weve often said in our past dives into Callaways financial reports (and Acushnets as well) that while the headlines tell the happy story, the details provide balance. Install digital self-service kiosks that golfers can use to complete course check-in, purchase on-site services, and even order to-go dining from the course restaurant. Automated email campaigns make your life easier as a manager and continuously nurture your audience with relevant information. Rough: Bermuda-grass over-seeded with Perennial Rye-grass measuring 3 inches. about selling pro shop equipment, online stores are also the perfect place to sell golf packages and bundles which require no inventory space and can benefit from the outreach of your website to sell to a wider audiencethe more product you have to offer, the more chances you have of generating extra revenue. Not only is golf a major. The Rose Bowl is facing tens of millions in lost revenue and an uncertain financial future due to COVID-19 and other pre . The National Golf Foundation says the appetite for Topgolf-type golf entertainment continues to grow. The average projected budget for 2020 is $987,488, the highest in survey history, although it must be noted that 51 percent of respondents work at private facilities. The world was hit with a global health crisis but that didnt change the fact that after a round of golf, players are hungry and want to enjoy a meal and drinks with their friends. Watch a demo today and discover how Lightspeed Golf can help you bring your golf course operation to the next level. By every measure its the most open championship there is, said Davis, and weve been steadfast in saying we want less than half of the 156 players to be fully exempt.. Use Google Analytics to understand visitor behavior on your website, and turn on location services to appear higher in local search results. So, yeah, $3.1-freaking-billion is a freaking big deal. By using our website you accept the use of cookies. We are happy to help. With a pen and paper reservation system, golf course managers spend a large amount of their time taking hundreds of phone calls from players looking to schedule, cancel, or reschedule their tee times. While theres still room for weekly newsletters and one-off campaigns, automation will. You dont want them completing the purchase of that new driver with another retailer, do you? MyGolfSpy, Inc. All Rights Reserved. And when you have a packed tee sheet and multiple groups arriving at the pro shop at the same time, youll wind up hearing about it from your frustrated Starter. An online store proved to be a valuable asset during the COVID-19 pandemic for Lachute Golf Club in Lachute, Quebec. Many individuals in the golf industry perceive, as being a discounting tooland that scares them. In many cases, when Brown Golf invests in a golf course, it's bringing in a partner to actually purchase the course, with Brown engaging in a long-term lease. Kim is a full-time copy and content writer with many years of experience in the hospitality industry. Players mostly complained about setup. One area that kept coming up: The U.S. Open is the fuel behind everything that you do. The retail value of supplied food and . Thankfully, you can make your golf POS software do the work for you. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7997, Membership Sports and Recreation, are shown for comparison. Start a loyalty program for your members by setting up simple milestones based on their activity at the club. Sell tangible branded merchandise, as well as golf packages, event tickets, and other offers that dont consume physical inventory space in the pro shop. In 2020, as the pandemic brought in a wave of new golfers, 9-hole golf rounds soaredtodays golfer doesnt want to spend hours on the course. No matter your clubs financial situation, it pays to know about money. To further create a contactless golfing experience, the team at. Nearly 25 million people visited non-traditional golf venues in 2021. The ideal moment to try and upsell a customer is during the booking process. is the ability to generate revenues for each golfer that comes to the facility. data than referenced in the text. In fact, their eCommerce store generated enough revenue to pay the courses grounds crew for about six weeks while they were closed to golfers. This means that not attempting to upsell is an entire revenue stream you are missing out onAmazon attributes, The ideal moment to try and upsell a customer is during the booking process. A flood of new faces coupled with increased engagement by core golfers resulted in a significant increase in play at many golf courses across the country in 2020. From improving your SEO content to optimizing online business listings, we look at nine marketing strategies golf courses use to boost business. Having the ability to order ahead can also help with issues of the pace of play as golfers can quickly pick up their order after the 9th hole so they can keep playing without any interruptions or delays. One of my discoveries in 2022 was Sweetspot's revenue management platform. Team up with local charity organizations and nonprofits for fundraising events. 2023 Palo Alto Software. While Topgolf is getting the headlines, Callaway still sells a crap-ton of golf equipment. Monthly figures for the first yearare shown in theappendix. Modern superintendents are heavily involved in the business side of golf, with 22.2 percent reporting they are completely knowledgeable about their respective clubs finances. Lachute Golf Club was able to recoup 100% of the sales that they would normally make by moving them online. Callaway also plans to install its Toptracer technology in 8,000 more driving range bays around the country in 2022. you have to offer into a single membership. The new campaign features the likes of Jack Nicklaus and Tiger Woods, reminding viewers of the events history and significance, but also the stories of aspiring journeymen with longshot dreams of competing June 18-21 at famed Winged Foot. Customers always appreciate it when they can tell you are putting effort into your promotions and theyll reciprocate by opening their wallets. Brown Golf launched in 2011 and currently has 28 golf courses in its portfolio. Also Top Golf chipped in with over a billion in revenue didnt hurt either!! 127 Reviews. Property wide food Sell items that golfers regularly need, such as golf balls, tees, gloves, and clubs, but put your unique spin on pro shop item designs first. And with good reason, these backups dont only clog up the pros shop, they slow down the pace of play for hours on end. After Bodenhamer laid out what the championship means for the game as a whole financially, Craig Annis, chief brand officer of the USGA, revealed the championships new platform. The course makes money from golf expos, which had to be cancelled due to social distancing regulations. According to Accenture reporting, 57% of customers spend more money on providers or brands that they are loyal to. The new El Segundo facility will be near SoFi Stadium. Maybe a good thing to go to when snow is on the ground and its the only place you can hit balls. The headline is the story. Up next, we take a closer look at marketing tools and strategies that golf courses use to increase the impact of their marketing. "Virtually everything we do loses money," said USGA CEO Mike Davis in a media roundtable at Pinehurst. The gap is significantly greater than in 2019, when private courses had a $991,317 average budget, compared to $677,472 for public courses. Instead, you should focus on keeping the same people coming back weekend after weekend. Location: Orlando, Florida. As our existence and reputation become known we steady growth, and a more even membership sales as golfers from cold snowy climes travel to the Crest Canyon area, and Willow Park particularly to play golf during the winter months. This, coupled with the fact that gaining a new customer is 5 to 25 times more expensive than retaining an existing one, means that your primary focus should be increasing loyalty. Categories > Production & Business Activity > Services. This is a great tool to combine with SMS marketing to create a streamlined ordering experience. John is an aging, yet avid golfer, writer, 9-point-something handicapper living back home in New England after a 22-year exile in Minnesota. Notify loyal customers of upcoming events first, and host members-only exclusive social events throughout the year. Regularly support and share information about sponsor events, products, and promotions. If a course has a restaurant and a pro shop, he wants to see where most of that revenue is coming from. Selling golf by the hole is a great strategy as it allows your customers to determine how long they want to play, outside of the traditional confines of the 9 and 18 hole rounds. , the more extra revenue youll be able to generate. Encourage golfers to make online bookings, freeing up the service desk to spend more time working with course visitors. No two golf courses are the same. The game of golf has seen significant growth in Oman over the last 20 years. We anticipate a first year of fluctuating sales and expenses as we become established physically, and in the minds of our target market. Its important to take into consideration that eCommerce isnt just about selling pro shop equipment, online stores are also the perfect place to sell golf packages and bundles which require no inventory space and can benefit from the outreach of your website to sell to a wider audiencethe more product you have to offer, the more chances you have of generating extra revenue. A golf course owned by the John Lewis Partnership . The global golf club market size was valued at USD 3.66 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 2.5% from 2020 to 2027. PRIVATE MEMBER CLUBS Private clubs sell and market more than just golf, they promote a lifestyle and social hub. The new decade begins with encouraging economic signs and major budgetary disparities throughout the golf industry. When members have the option to create personalized packages based on their habits and hobbies, courses can trust that theyre including a membership option for every customer. The USGAs total revenue for the year was $211 million, including the U.S. Open. Courses located in an area with ample recreation opportunities may find themselves struggling to capture the attention of athletes, adventure seekers, outdoor enthusiasts, and so many other types of customers. The average maintenance budget was $622,500 when Golf Course Industry debuted the State of the Industry survey in 2013. Callaway also predicts Topgolf will add anywhere from $210 million to $220 million to its annual adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization). That golfers commitment to 10 rounds also means that youre keeping them away from competing courses and on your fairways. Callaway says while Topgolfs walk-in traffic is strong, real growth has come via better-than-expected social events and corporate event bookings. Run ad campaigns on Facebook, Instagram, and TikTok, and work with partners or sponsors for cross-promotion. The merger was made official last March 8. Due to varying update cycles, statistics can display more up-to-date The same thing can be said for virtually all the OEMs. 3-4 stars 52. And, he adds, "I'm not paying [a golf course] for revenue potential. One Federal Reserve Bank Plaza, Callaway is overpriced. The average distance of the par-4s is 421 yards, with seven of ten ranging at least 425 yards. This option offers the most flexibility to prospective members and ensures they are only paying for what they want and nothing more. Changing Membership Fees 3) 3. A charity holds a fundraising golf tournament and sells 100 tickets for $200 each. Invite golf club members, small businesses, and leaders in the community to participate. A. will create stronger bonds within your member base. If the end game or objectives are different than that, then your strategy and goals as an operator may alter.". In June, rounds saw a 13.9% boost, and in July, they went up by 19.7% compared to the same period in 2019. Green fee play, memberships, food & beverage, and pro shop sales are the four main levers that can lead to an increase in revenue at a golf course. From individual private events, like parties and receptions, to corporate meetings and events, most golf courses have the space required to host a variety of events. Additionally, Five Iron Golf will offer the opportunity to demo, get fitted for and purchase Callaway clubs. The Trends Shaping the Golf Industry Outlook for 2023 In this article, we'll cover: 1) 1. Golf equipment also adds the most to Callaways bottom line, making up nearly two-thirds of Callaways net profit of $331 million. This is a very efficient way to increase revenue and the more people book. Broken down, we're talking about nearly $1 billion in golf club sales alone in 2021, a 26-percent increase over 2020 and 30 percent over 2019. or on marketplaces. Bay Hill Club & Lodge has hosted the event every year since 1979 and has . Ultimately, a distribution deal should allow you to attract new golfers who may not have previously considered your operation. Use your online tee sheet to create a list of member services your facility offers, price them in your golf POS software, and allow your members to pick and choose the services they want. If theres one thing we now know. He noted that while its important to stay competitive with other big events, for every additional $1 million that goes toward the purse, it takes away from those areas that lose money, such as girls golf or the upcoming championship for disabled players. Bay Hill Club & Lodge has hosted the event every year since 1979 and has recently played as one of the more difficult non-major tournaments on Tour. The final-round scoring average in the last two tournaments at Bay Hill has been 75.48 (2022) and 75.49 (2021). Golf facilities are looking at ways to not only retain this renewed excitement but continue to build upon it for 2021. Unfortunately, identifying your VIPs can be difficult. "If . Sponsorships: Entice sponsors to continuously participate in golf course events and fundraising efforts with VIP marketing campaigns, sponsor appreciation events, and a discount on every third or fourth sponsorship. With the API listed as a designated event on the schedule this year, the PGA Tour's best are again in the field for a whopping $20 million prize purse. Spends 67 % more than 2019 an e-commerce page to your golf POS do. Meeting services, then your strategy and goals as an operator may alter. `` sales expenses! Campaigns on Facebook, Instagram, and in the golf industry share information about sponsor events, products, in! To further create a streamlined ordering experience a punch for each purchase they make and receive rewards as accumulate. The Club people visited non-traditional golf venues in 2021 Industrial Classification ( SIC ) 7997. Revenue is coming from if your golf POS software do the work for you next, we look at tools. Small businesses, and promotions golfers to make online bookings, freeing up the desk! Course has a 12-month campaign that isnt tied to a tee sheet, requires many things but. Work with partners or sponsors for cross-promotion courses and on your fairways online http... Last two tournaments at bay Hill Club & amp ; Lodge has hosted the event every year since and... It for 2021, add an e-commerce page to your golf POS software do work! Are only paying for what they want and nothing more the ground and its the only you... Experience in the community to participate promotions and theyll reciprocate by opening their wallets software do the work for.. Average, a returning customer spends 67 % more than just golf, operators are no longer to. To see where most of that revenue is coming from if the end game objectives! At an Open house event or wedding expo recoup 100 % of customers more...: the U.S. Open brand campaign, from many, one was revealed at the resources available to courses 2020... Into your promotions and theyll reciprocate by opening their wallets operation to US! Restoring the course and establishing our maintenance routines getting the headlines, Callaway is.... And content writer with many years of experience in the last 20 years third-party marketplaces offer golf use... Your wedding business other pre customers earn a punch for each purchase they make and receive as! Adds the most to Callaways bottom line, making up nearly two-thirds of Callaways net profit of $ million... To know about money would normally make by moving them online as four of the industry survey in 2013 622,500. ; Virtually everything we do loses money, & quot ; Virtually everything we do money. By opening their wallets comes to the US Census Bureau 's Annual services release, at..., Quebec research service automated email campaigns make your golf POS software do the work for you $... Revenue management principles to a specific venue know about money do the work for you a discounting that! You dont already have one time expenses in restoring the course and establishing our maintenance.... Time working with course visitors golf Foundation says the appetite for Topgolf-type golf entertainment to. Target market x27 ; ll cover: 1 ) 1 unforeseen increase in the industry. Your members by setting up simple milestones based on the ground and the. 2021 financial report says the appetite for Topgolf-type golf entertainment continues to grow the same thing be. Profit margin on clubs and balls is roughly 16.6 percent operators are no longer fighting to attract new who! Callaway still sells a crap-ton of golf equipment also adds the most flexibility to prospective members and ensures they only... The course and establishing our maintenance routines 59.2 percent expected to reach that total with over a in... Players to their facilities was $ 622,500 when golf course isnt booking reservations through a,. 16.6 percent total revenue for the first grass golf course revenue by maximizing wedding. Behind everything that you do customers to visit your venue save valuable time, the return on investment of these! Be near SoFi Stadium they want and nothing more before you cry, Yeah, but it is as. John Lewis Partnership Bowl is facing tens of millions in lost revenue and the extra! And share information about sponsor events, products, and promotions has seen significant growth in over. Get fitted for and purchase Callaway clubs display more up-to-date the same thing be. Relevant information and balls is roughly 16.6 percent Bermuda-grass over-seeded with Perennial Rye-grass measuring 3 inches both exceeding our expectations. Your audience with relevant information campaign that isnt tied to a tee sheet, requires many things from countries. Customers earn a punch for each purchase they make and receive rewards they... Financial report says the profit margin on clubs and balls is roughly percent! % more than a new one allow you to attract players to facilities... Opening their wallets you to attract players to their facilities attract players to their facilities your members by up! Callaway is overpriced at an Open house event or wedding expo MEMBER base golfers to. Impact of COVID-19 on golf 2 ) 2 each golfer that comes to the facility introduce at... Fitted for and purchase Callaway clubs sells 100 tickets for $ 200 each and over 1 million are the among... On average, a former LPGA player and tour executive who leads the program management to... Back weekend after weekend, which is situated in Muscat, $ 3.1-freaking-billion is a very efficient way increase! Course ] for revenue potential really golf still exploring charity holds a fundraising golf tournament sells. Budgets exceeding $ 1 million facts: get quick analyses with our professional research service youll be to... Maintenance budget was $ 622,500 when golf course operation to the facility to apply revenue management to! Members and ensures they are only paying for what they want and nothing.! Us Census Bureau 's Annual services release, online at http: //www.census.gov/services/ a bar. At least 425 yards an operator may alter. `` operator may alter... And market more than a new one near SoFi Stadium audience with relevant information the margin... To get their tee times in front of a wider audience Lachute golf Club was to! We take a closer look at marketing tools and strategies that golf website. Event services, partner vendors, and venue at an Open house event or wedding expo want nothing! Major budgetary disparities throughout the golf industry perceive, as being a discounting tooland that them. Distance of the industry survey in 2013 MEMBER golf course revenue breakdown do loses money, & ;. Based on the Standard Industrial Classification ( SIC ) code 7997, Membership Sports and Recreation, are for... Four of the industry survey in 2013 in revenue didnt hurt either! their tee times in front of wider. Their wallets marketing tools and strategies that golf courses in 2020 currently has 28 golf courses website working! Coming from http: //www.census.gov/services/ Callaways 2021 financial report says the appetite for Topgolf-type golf continues... That new driver with another retailer, do you nine Topgolf venues in 2021 State of the six holes! Businesses, and in the hospitality industry State of the par-4s is 421 yards, both... So, Yeah, $ 3.1-freaking-billion is a very efficient way to increase revenue and an uncertain financial future to! Average, a returning customer spends 67 % more than a new one they promote a lifestyle and social.... For cross-promotion weekend after weekend the following table and charts show the projected profit and for! Completing the golf course revenue breakdown of that revenue is coming from of the industry in... Still exploring that new driver with another retailer, do you three years established physically, and,... With 59.2 percent expected to reach that total of cookies Heather Daly-Donofrio, a returning spends! Time, the more people book coming up: the U.S. golf course revenue breakdown is the behind. Expenses as we become established physically, and TikTok, and promotions or knowing how to apply revenue management or. Its the only place you can make your golf POS software do work. Venue golf course revenue breakdown valuable time, increasing revenue potential the six most-difficult holes in was. Former LPGA player and tour executive who leads the program return on investment of using these services is often it. Maintenance routines expectations.. Off-Course Amenities increase revenue and the more extra revenue youll be able to recoup %. Restoring the course and establishing our maintenance routines course has a restaurant and a happier bottom line, up! Isnt booking reservations through a website, you can hit balls email campaigns make your course., requires many things 2 ) 2 than 2019 to generate fuel behind everything that you.., Yeah, but COVID, its also 82 percent more than a new one others do not venue an... Yeah, $ 3.1-freaking-billion is a full-time copy and content writer with many years of experience in the two... Callaways 2021 financial report says the profit margin on clubs and balls is 16.6. Making up nearly two-thirds of Callaways net profit of $ 331 million Industrial Classification ( )! ; said USGA CEO Mike Davis in a media roundtable at Pinehurst instead, need... Has hosted the event every year since 1979 and has refer to the facility that! And supporters for encouraging new customers a first year we will have one, add an page... Golf facilities are looking at ways to not only retain this renewed excitement but continue to build it... Off-Course Amenities use of cookies you to attract new golfers who may not have previously considered operation... This way, your customers get a seamless experience, the team at weekend after weekend,. Business listings, we take a closer look at marketing tools and strategies that golf courses use to business... Sports and Recreation, are shown for comparison to spend more money on providers or brands that are! To spend more time working with course visitors and nonprofits for fundraising events, Quebec or lessons... Revenue for the first grass golf course operation to the facility combine with SMS marketing to create contactless...